Indian chapter of Ovi Store is here, courtesy goes to Nokia and Reliance Communication. Reliance Communication is the first service provider to offer integrated operator billing for their subscribers in India by providing a medium to download paid content on the Ovi Store.
The amount of item purchased by Reliance Subscribers will have to pay either in their monthly phone bills (for postpaid) or will be taken from the pre-paid balance, as per the user’s plan. The introduction of this type of facility will surely eliminate the need of credit card to buy applications from the Ovi Store.
Prashant Gokarn – 3G Head, Reliance Communications, responded to this joining by saying : “This relationship brings exclusive apps through Ovi Store coupled with a convenient purchase process. This service will usher in significant growth in adoption and usage of apps in India. This service is a big step in a series of innovation led products from RCOM.”
V Ramnath, Director – Operator Channels, Nokia India, said, “Our partnership with Reliance Communications is a big step towards providing Indian consumers easy and simplified access to Ovi Store content through operator billing. The response from consumers in India has already exceeded our expectations, with the number of weekly downloads crossing 4.5 million.”
“Ovi Store is focused on providing relevant and useful content to our consumers to help them get the most out of their mobile lifestyle,” he added.
The tie between Nokia and Reliance Communication will be exclusively till 31st March,as it is expected that Nokia will join hands with other telecom operators to expand its services in India.